I wrote an article about this before in a previous blog about Toning Shoes. I was not a fan, knew that it was just a marketing gimmick, but many consumers trusted what they saw on commercials and thought here is the quick fix! Hate to say – Told you so, but there are no quick fixes. Exercise and diet are the way! I have shortened the article for you with the full article at http://www.ftc.gov/opa/2011/09/reebok.shtm and reported in the Post by Michelle Singletary and written by Dina ElBoghdady.
Reebok’s Butt Kicking
The Federal Trade Commission gave Reebok a kick in the butt for claiming it had developed a shoe that could tone women’s rears.
Without admitting any guilt, the company recently agreed to refund $25 million to customers for advertising that its “EasyTone” and “RunTone” shoes would result in 28 percent more firmed and toned muscles in the buttocks.
Reebok’s EasyTone walking shoes and RunTone running shoes retailed for $80 to $100 a pair, while EasyTone flip flops retailed for about $60 a pair.
This move against Reebok is part of the FTC’s ongoing effort to put a stop to overhyped advertising claims, the agency said. Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive; advertisers must have evidence to back up their claims; and advertisements cannot be unfair. The FTC pays closest attention to ads that make claims about health or safety.
To find out if the shoe really shaped the bottom and lower legs, the American Council on Exercise recruited a dozen young women, monitored their muscle and exercise response to toning shoes. The organization concluded that the shoes did nothing more for strength or tone than regular running shoes, ElBoghdady reported.
Reebok issued a statement saying that it chose to settle only to avoid a drawn-out legal battle over shoes that have received “overwhelmingly enthusiastic feedback” from customers.
Link to Article: http://www.ftc.gov/opa/2011/09/reebok.shtm